It’s funny, when we thing of change and who is the driver of most change, it so often seems to boil down to age and technology. The Boomers were at the forefront of a big societal upheaval back in the 60s and 70s, and as they aged, the sheer number of them caused both growth and change in areas such as housing, leisure activities, professional services, and myriad other sectors.
Depending how long you’ve been in business, haven’t you noticed that the focus of your programs, products and services has shifted to keep up with what the market now needs or desires? How much has the age of your prospects and clients had to do with that?
In demand today, can’t give it away tomorrow
A long-time colleague of mine, Ali Brown, sold who-knows-how-many-hundreds-of thousands-of-dollars of an information product that taught people everything they could ever possibly want to know about publishing their own E-zine.
Were I to try to sell my copy today on Ebay it’s unlikely I’d be able to get anyone to even pay a dollar for it.
Now our Inboxes are flooded with so many emails that you spend almost as much time quickly skimming and deleting them than you do reading anything. So she’s had to come up with the Next New Thing. And the next and the next.
Evolution isn’t just for species anymore
Some businesses don’t have the luxury of being able to discontinue what they sell or do, they have to find a way to adapt their core business to appeal to changing tastes.
Amazon is a good example. We all know they started out selling only books and only in the US, and now they sell just about everything everywhere, even groceries! No cars yet, but I did have to check before writing that!
What’s not to like?!?
Many people like the idea of being able to do just about all their shopping in one place, particularly when that one place usually has whatever you could possibly want, sells it for less than nearly anywhere else, AND delivers it, so you don’t have to schlep it home!
You’re able to “shop” from anywhere you can get cellphone or internet service and they deliver to anywhere, too. Think about what a huge difference this makes to people who live in “the middle of nowhere” where there are very few stores.
More opportunity than ever
All of a sudden there’s an entire new constituency out there who can access goods they could only dream about before. So adapting isn’t only keeping up with the changing demand for a certain thing, adapting also includes making it suitable and/or useful to different customer groups as well as making it possible for them to purchase and receive it.
There’s a Member call for that!
The November Members call is going to be about adapting, evolving and change. It’s scheduled for next Wednesday, November 16th at 4pm Eastern.
You can register right here right now.
With warm wishes for your happiness, success and prosperity,