How many of you are fans of P.G.Wodehouse? British writer who authored more than 70 books, in excess of 300 short stories, 18 plays, and the lyrics or books for 33 hit musicals in his 93 year life.
It’s been a number of years since PBS aired the series, “Jeeves and Wooster” featuring Steven Fry as the devilishly clever and hysterically straight-faced valet Jeeves to Bertie Wooster, who can be most charitably described as a bumbling, irresponsible airhead whose sorry behind Jeeves is constantly challenged with saving.
A great “binge watch”…
I have these artist friends who live in a big loft / working artists’ studio in Brooklyn, and every couple of months or so they host a “movie night.” And while not technically a movie, they had a CD from Netflix with the first four episodes of the “Jeeves and Wooster” series, which we binge-watched last Friday.
If you’re looking to spend a lazy afternoon or evening watching light, frivolous and very funny comedy, give it a try.
Sales Choreography 101
As many of you know, I wear two hats: one as a business consultant and the other as a light worker. My primary business niche is working with entrepreneurs to differentiate themselves from everyone else who does or sells what they do, by discovering the story of their business and then designing experiences for every “customer touch” that create perceptions which consistently support and maintain that story in a clear and coherent manner.
As a light worker, my niche is primarily working with entrepreneurs and getting rid of the limiting beliefs and other kinds of subconscious blocks they have about being successful, making money, maintaining a better work-life balance and “making healthy lifestyle choices.”
Achieving a goal requires being specific
What’s interesting is that with both sets of clients (and there’s some overlap, but not much) is that their goals aren’t specific enough that they can realistically be achieved. “Growing my business”, “making more money” and “being more successful” are common goals, obviously, but they aren’t specific enough.
What does growing your business mean? What does making more money mean? What does being more successful mean? One of the first things I ask a client who comes to me with these and similar goals, is to get out a piece of paper and write down exactly what those terms mean to them personally. And most of them find this isn’t as easy as they thought it would be.
I had the specificity problem myself
For years, my definition of “being successful” meant being like Ali Brown. “Making more money” meant making the kind of money Kendall Summerhawk does so I could have the kind of lifestyle she has. “Growing my business” meant the kind of rapidly spectacular growth Eben Pagan achieved.
Bottom line, my goal was to be like them. The thing is, these kinds of goals have to be more personal. You’re only going to truly succeed when these three concepts have been fleshed out and made personal to and for YOU.
Lack of specificity is the path to failure
What I’ve found, both for myself as well as for my clients, is that having global goals like “be more successful” is a tactic the subconscious mind uses to sabotage you and hold you back from being more successful. Why?
First, it doesn’t understand what being more successful means, and since the subconscious has a built-in “negativity bias” (a scientific term, by the way) and a strong aversion to change, embarking on a quest that has too many unknowns is considered too dangerous. Remember, the number one job of your subconscious is to keep you safe, and if it thinks something is dangerous, it’s going to sabotage you in order to “keep you safe.”
Second, because of the lack of specificity, it has no idea how to proceed. The subconscious is really good at finding solutions to the tasks you want to accomplish. It loves to solve problems. But without specificity, it literally doesn’t know what to do!
Let’s get specific
So with the business clients, we drill down and figure out what they really want. What they’d really like the end result to be – in detail! Then we figure out the exact steps it’s going to make that a reality, and now their subconscious knows what’s going on and understands what it needs to do, because there’s specific GOAL and a specific PLAN to make that happen.
The roadblock removal clients usually have a clearer idea of what their goal is and often have a plan as well, only they have blocks and limiting beliefs that keep them from doing what they need to do to accomplish it.
Specificity requirements differ
However, with global goals, like “being more successful” they, too, have to sit down and write down exactly what that looks like and means to them. They don’t need to make a plan but they do need to identify a specific goal.
Most of the time it’s not necessary to determine specifically what the blocks and limiting beliefs are, which may sound odd, but that’s the way it works. We start with where they want to be or what they want to accomplish and clear whatever it is that’s getting in the way.
What’s the lesson here?
While most of the really successful businesspeople out there might not realize it, the reason they got to where they are is because they had a specific goal and knew what that meant to them. They defined it. Then they made a specific plan to get there, they didn’t wing it.
Most of them were also very fortunate not to have blocks and limiting beliefs that kept them from doing what they needed to do to accomplish the steps in their plan to reach the goal.
If you do it the way they do it, you can have your version of what they’re having.
How do I make this work for me?
You have to be very specific. Your goals must be very specific for YOU and you must identify why you want to achieve them. It’s a derivative of the old “What’s in it for me?” that I’m sure all of you are familiar with.
The March Members’ call is on this topic and the Save the Date should have landed in your Inbox yesterday. The call is Wednesday the 29th, at 4pm Eastern.
If you’re already familiar with and already doing all of the above, then you can skip this call unless there’s something getting in the way of taking action on it.
And if you’d like to know more about getting very specific about setting goals, and “turbocharging” step by step plans do so you can make reaching your goals more easy, I hope you’ll join us. Click on this link now to register.
Wishing you happiness, prosperity and abundance in all things,