Those of you who’ve been with me for a while know that I’m endlessly fascinated by some of the really creative experiences some business owners come up with to set themselves apart from everyone else who does or sells what they do.
Coming up with a unique idea is one thing, choreographing it in a way so that the experience is appealing to prospects and clients is another.
Not your typical rubber ducky
This business, a vineyard in South Africa went one better. They took what was a negative, a problem, and choreographed a phenomenon.
Apparently vineyards are plagued by pests, especially snails, that love to feast on the vines, and the way nearly all of the vineyards around the world deal with that is to spray them to death with pesticides.
Bet you didn’t know your vino grapes had been taking regular pesticide showers before getting stomped into grape juice, did you.
Call in the Duck Patrol
The previous owner of the Vergenoegd Wine Estate didn’t like that idea either, so he imported these Runner Ducks from Asia to feast on the snails and other critters. The problem was, they’re so noisy that he hid them away and only used them early in the morning before visitors came and at night after they left.
However, the new owner looked at the ducks with fresh eyes and instead of seeing a situation that would create an unpleasant experience for his guests, realized he could repurpose those ducks and choreograph a very unique experience instead.
Former problem now an asset!
Watching these ducks speed-run in formation to and from the fields is such a hoot you have to see it to believe it, and visitors come by the carload to do just that.
They also stay for wine tastings and leave with a couple of bottles or cases, too! Here’s a little vineyard that isn’t widely known and is impossible to pronounce that’s not only selling a lot more wine, they’re getting hundreds of thousands of dollars in free publicity.
Google ducks in South African vineyard to see the kind of press these little guys are getting. Do it on Youtube and there are about 37,000 results! I must have watched easily half a dozen of them. And be sure to watch at least one that has the handlers talking about their job.
What’s the lesson here?
We become so accustomed to the way things are in our businesses, that our perception about what’s right and what’s wrong, what’s good and what’s bad, what works and what doesn’t, gets set in stone and it doesn’t even occur to us that there might be another way of looking at things.
We see a bowl full of lemons, and the possibility of making them into lemonade doesn’t even enter our minds. It takes someone with fresh eyes to come in, assess the situation and come up with a different way of looking at it that in a million years, we would never have thought of.
That’s the beauty of mastermind groups and business coaches and consultants. They have different perspectives, different experiences to draw from and aren’t wedded to “the way things are.”
How do I make this work for me?
“If you want something you’ve never had, you must be willing to do something you’ve never done.” Thomas Jefferson
If you keep doing what you’ve been doing, you’ll keep getting what you’ve been getting.
It’s a new year and a good time to look at what you’ve been doing and how you’ve been doing it, because times change, what people want evolves, and the experience you’re offering today might not resonate with your target market the way it used to.
Find a good mastermind group, and not one that has a lot of people in it that do what you do. There are more virtual groups now than ever, and many of them hold monthly “meetings” on a platform like Zoom, so you can all see each other.
You could also look into working with a coach or have a consultant come in to analyze not only what you’re doing, but how you’re doing it.
New year, new results
The point is, fresh eyes can see what you cannot, and that’s what you need. Shameless plug: if you’d like to have a complementary, no obligation 30-minute conversation with me about your business, send an email and let’s get in on the calendar.
I’m not the only game in town either, there are dozens of other very knowledgeable coaches and consultants out there, too. The point is to find one, or a mastermind group, and use their expertise, experience and fresh eyes to see if there’s any undiscovered lemonade (and money!) that you’re not making.
With warm wishes for your happiness, success and prosperity,