It’s been a sad week. My long-time neighbor of 37 years who lived right down the hall died, and this past Sunday a number of his friends gathered in his apartment to commemorate his life and to tell all kinds of wonderful and heartwarming stories about how they met him, the great times they’d had together, and how incredibly kind he’d been to them in so many ways.
My “how I met Jimmy” story is TMI for this newsletter, but it was a big hit and everybody was nodding their heads and chuckling! There were dozens of his photograph albums all around, too, which gave all of us the pleasure of reliving the fun times we’d spent with him and with each other, too.
One of a kind
After everyone left and I came back home, I sat and cried because never again would I be able to just walk down the hall to say hello a friend who was always happy to see me, and never again will he call and tell me to come over and have dinner with him out on the terrace…
He’s my first close friend who’s died. He was one of a kind, no doubt about that, and I’m so fortunate to have had him in my life for 37 years. Makes me wonder how many people will feel that way about me…
Sales Choreography 101
On a more upbeat note, let’s talk about passion – and no, not “that” kind!
You know how “everybody” is always spouting off about how you have to “find your passion”?? Well I don’t know about you, but I never had a passion. I could tell that there were other folks who clearly did, but I wasn’t one of them. This probably isn’t something I should be admitting.
I know that a number of you are reading this and nodding your heads because you don’t really have one either. You do what you do because you have to do something, and you’re probably very good at it, too, or at least good enough that you make a decent living.
And it’s not like you hate it, you just aren’t passionate about it. Does that bother you or is it one of those “It is what it is” kind of things?
My late neighbor’s passion was delivering delight. Jimmy was an in-high-demand event planner and he created truly imaginative and memorable affairs. Whether it was for the 10th anniversary of a dance troupe, an event for the launch of a new restaurant or clothing line, or something personal like a milestone birthday or a wedding, there was always a High Delight Factor there.
He did no marketing, but his revenue was in the high six figures for decades because the word of mouth was so extensive and glowing. Delivering Delight is a very lucrative business and he was a master at it.
What’s the lesson here?
If you’re in a business that isn’t your passion and you’re doing OK but not really loving it, how might you be able to introduce “delight” into it? Delight for your clients, customers or patients – and even you!
Why couldn’t your passion become the high, the gratification, the pleasure you get when you deliver delight in addition to what you’re already providing?
The dearth of delight
Delight, joy, pleasure, enjoyment – these are in pretty short supply in business. How might you integrate even small, simple experiences into what you do and how you do it that at the very least puts a smile into the hearts of your clientele?
Yes it’s important to deliver quality and make sure your customers get a good return on their investment, but that doesn’t mean you can’t deliver delight and pleasure along with it.
How do I make this work for me?
Make it a goal. Set a goal that at the very least you’re going to deliver a smile or a moment of enjoyment to everyone who does business with you. If you can deliver genuine delight, that’s even better, although not realistic for everyone.
Make it so people look back and remember that you brought pleasure of some sort into their lives. In every business there’s the opportunity to do that if you set your mind to it.
When you add this kind of value people notice
They’ll pay a premium for it. They’ll come back for more and spread the word to others. And it will add pleasure, or at the very least a higher quality of satisfaction to your life as well.
Re-frame the concept of passion
So if you don’t have a passion and aren’t receiving the kind of personal fulfillment those who are living their passion are, come up with another way to be passionate about what you do.
What can you add, what can you improve, what can you change, what can you tweak, to bring an element of delight into the experience your clients have when they work with you or receive the product or service you provide?
Consider whether delivering delight, joy, fun, pleasure, happiness and the like, is something you can be passionate about.
Set a formal goal
If it’s a challenge to come up with good ideas, listen to the replay of March/April Member call that features two very effective brain hacks that will deliver insight and clarity about how you can reach this goal (or any goal, for that matter).
There’s also an energy work process at the end to remove the roadblocks you might have about how it’s not possible, it can’t be done, your business is different and so on. Click here right now to get your copy of the replay.
You’ll find there is a way to be passionate about what you do after all.
Wishing you happiness, prosperity and abundance in all things,