Sales Choreography 101 I recently read a copy of Who Moved My Cheese? It was first published in 1998 and has been on the Bestseller List for years, yet somehow I’d never gotten around to reading it. One of the points the author, Ken Blanchard, drove home at least eight different times, has to do… keep reading >>
"Perception is Reality"
How much money are you leaving on the table because you haven’t got effective Sales Choreography that’s creating the “reality” you want your customers and prospects to believe is true about you and your business? The “reality” you want prospects and clients to have about you, what you do, and the benefits they’ll receive if they choose to give you their business.
Is your business literally leaking money every day because your Sales Choreography isn’t creating perceptions that subliminally influence what people think and how they feel about you, your business, your products, your services, your skills and level of expertise, the results and solutions you provide, and so much more?
Remember, "perception is reality" so if you want more clients, patients or customers, if you want to create unshakable loyalty, if you want them to give you even more business, it you want them to easily pay higher prices, if you want them to be a regular source of referrals, you have to create a “reality” that inspires this.